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Coursework: Print brief research and planning

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 Research and planning

1) Research TV marketing poster key conventions. Find at least five examples of posters promoting a TV documentary or similar show.





2) Look at this poster campaign for the BBC3 documentary series 'Not Sorry For Being Me'. How does the campaign use design elements to create a brand for the show? 

Some design element can be noted. The use of a portrait of the person with the text attached to it is the main catching point. It expresses the main story of this campaign. Another element is the information represented in this production. A hashtag and info on where you can view it helps redirect people to watch it.

3) Now look for examples of marketing material for documentaries on your chosen subject or something similar (do a Google Image search for documentaries in your chosen area e.g. mental health or sports documentary). 





Planning Sketching

1) Plan the marketing strategy and main focus of each of your posters. For example:


Poster 1: focus on content of documentary

Poster 2: focus on how to access / watch documentary (e.g. release date, channel, streaming service)

Poster 3: review quotes from social media / newspapers / celebrities 

POSTER 1:

  • Will be the first release poster
  • Teases the concept of the documentary
  • Only information included is the title of the documentary
  • Background will be pictures relating to F1 and motorsports
POSTER 2:
  • Informative poster
  • Will include release date, where to watch it and when
  • Media campaigns which will include a hashtag and a QR code to scan for the trailer
  • Pictures of F1 and motorsport content
  • Title with taglines
POSTER 3:

  • Sales Poster (This poster should help interest and intrigue audiences)
  • Add movie reviews from accredited sources
  • Intriguing tagline
  • Hashtag and info 

2) Plan the image(s) you will take for each poster.


3) Write the copy (words) you will use on each poster - title, slogan or tagline, any further information about the documentary, review quotes etc.


4) Plan the social media content you will include in each poster e.g. hashtags, Twitter handle etc.


5) Research and select the font or typography you will use for your posters. This is a critical element of your print work - and also needs to be consistent with your title sequence in the video documentary.


6) Find the TV channel and streaming service branding you will need for your posters and save it in your coursework folder on Media Student Shared.


7) Produce A4 sketches of your three posters, deciding which will be portrait or landscape and where the key information will be placed on the page.


8) Create three new documents in Adobe Photoshop in either A4 portrait or landscape and start designing your posters (even if you don't have the images yet you can add the text, correct font/typography, TV channel and streaming service branding etc.)



Photoshoot

1) Who do you need to photograph for your marketing posters? Remember, you need three separate original images - one for each poster. 


2) What camera shots do you need? Write a shot list for your photoshoots. Make sure you plan a variety of camera shots you will look to capture - medium shots, close-ups etc.


3) Plan the mise-en-scene. What costume, props or make-up will you require for your photoshoots?


4) Finally, note down the time and date for your photoshoots. This may be inside or outside school (or a combination of both). You will have Media lesson time for this in the week after the mock exams.


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